You can turn off the information on the LCD if you would rather not see it or want to use the optical finder. The first thing you notice about the Sony W55 is the large LCD monitor on the back panel, it's bright, works well outdoors and gives you all the information you would want to see. Its somewhat short maximum shutter times limit low-light performance a little bit, but it should do just find under typical urban outdoor lighting at night, and the AF-assist light is a real help for focusing indoors. Oddly though, the improvement in the W55's high-ISO shots is much more apparent in prints than on-screen.) The Sony W55 also has an extremely bright orange focus-assist light that helps it achieve focus in low light situations. ![]() (We really questioned the usefulness of the high ISO options on the W50, but on the W55, image quality is good enough that I could see people actually making use of them, at least for 4圆 inch prints. Even so, it is nice to have the option of these higher settings if needed, and Sony appears to have made considerable progress against image noise, compared to the earlier W50. These higher settings will allow you to capture pictures in dimmer light without using flash, but as with all cameras, the higher settings will be noisier than the lower settings. The Sony DSC-W55 also has an extended range ISO with settings from 100-1000. If you like shooting close-ups, the macro mode focuses down to an exceptional two centimeters, although we found that it produced rather soft corners in its images when shooting that close. The Sony W55 has a 3x optical zoom lens with an equivalent range of 38-114mm on a 35mm camera. Sony gets you started with 56 megabytes of internal storage, so you can shoot as soon as you get the battery charged, but we strongly recommend purchasing a large-size memory card right along with the camera. With 7.2 megapixels tucked into its small frame, a large, clear 2.5 inch color LCD monitor and useful creative controls, you may find yourself carrying this little camera around a lot. Staying with the compact Cyber-shot theme, this camera gives you fully automatic exposure as well as enough options to let you get creative. This is another new offering from Sony with even more megapixels than its predecessor, the DSC-W50. The Sony W55 is offered in a variety of colors including Caribbean blue, pale pink, elegant black and sleek silver and appeared in US stores in mid-February 2007, carrying a list price of US$200. Power is provided to the Sony W55 via a Sony NP-BG1 Li-Ion rechargeable battery. Sony DSC-W55 interfaces include USB 2.0 (high-speed), A/V (NTSC or PAL), and DC input via a dummy battery that's included with the optional AC adapter. ![]() Like other Sony models, the W55 uses Memory Stick Duo memory cards and comes with a fairly generous 56MB of internal memory available for image storage.
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